LA CROSSE, WI (WSAU) — La Crosse-based Dahl Automotive has acquired four Kocourek dealerships including two in Stevens Point.
The deal includes the now-former Kocourek Honda and Chrysler, Dodge, Jeep, and RAM lots in Stevens Point. They’ll now operate under the Dahl name. Two dealerships in Rhinelander that also sell the same products were also included in the transaction.
“Dahl Automotive is well known in the state of Wisconsin as a multi-generational 100-year-old business with an honest, hard-working family that takes care of their team members. Selling these stores allows the Kocourek organization to further invest in the Wausau market for years to come,” said Kocourek Automotive President Keith Kocourek in a press release.
The Dahl Automotive family now includes ten dealerships located in Minnesota and Wisconsin. Representatives said the deal aligns with Dahl’s business model by adding dealerships in growing, mid-size markets.
Dahl’s portfolio also includes body shops in La Crosse and Winona, Minnesota and the Dahl Auto Museum in La Crosse. They also operate two Quick Lane auto care centers in La Crosse and Onalaska.
The deal was announced on Friday. No closing date was provided.
